The health and well-being agenda continues to dominate media and political perceptions of the industry. Legislative and regulatory threats continue to loiter under Gordon Brown’s premiership. We work closely with clients to assess where the commercial risk and reward lies in intervening in the public policy debate based on a firm understanding of the commercial drivers within our client’s business. Our focus is on providing them with the intelligence, insight and influence they need to achieve their commercial objectives.

Bell Pottinger Public Affairs provides full government relations, public policy and public affairs counsel to firms in the food and drink sector, including stakeholder engagement and reputation management across all political, regulatory and NGO audiences.

We have advised a wide range of clients including:

- Food and Drink Federation
- Food Advertising Unit
- Advertising Association (on advertising HFSS food to children)
- McDonald’s Restaurants Ltd
- Kellogg’s
- Ferrero
- Pizza Express
- Asda

Our services include:

• Political intelligence, insight and analysis that helps determine where, when and how to engage
• Pro-active engagement programmes that seek to anticipate and shape political and policy developments
• Positioning clients as responsible corporate citizens with Government, Regulators, Business and Consumer Groups
• Concise Budget / Departmental / Regulatory submissions that recognize a political context to the decision making process
• Training senior figures for appearances before select committees
• Undertaking audits to measure political opinion and gauge the impact of public affairs activity

Contact: Liam McCloy, Director
lmccloy@bell-pottinger.co.uk