Etihad Airways has appointed Bell Pottinger as the airline's new PR company in the United Kingdom.

Michael Venus, Etihad Airways’ Vice President of Corporate Affairs, said: “Bell Pottinger has an outstanding record of helping to build global brands in the travel and transport industry."

“Its experience is second to none and together we will be looking to deepen relationships with key stakeholders and communicate our success story to an even wider audience."

“The appointment of Bell Pottinger comes at a crucial time, as we continue to build our profile in the UK and other markets worldwide.”

David Wilson, Group Managing Director of parent group Bell Pottinger Private, who will oversee the account, said: “Etihad Airways has a world class product and customer service record that stretches beyond its existing and growing number of loyal customers.

“We will drive greater awareness of Etihad Airways’ corporate and product story amongst key influencers, helping to ensure that its importance as an economic enabler is better understood in the UK and beyond.”

Bell Pottinger Business & Brand’s specialist aerospace team will provide strategic communications counsel, plus corporate and consumer public relations output in the UK, while Bell Pottinger Public Affairs will also support the Abu Dhabi-based airline with political analysis and engagement.

The team will also help to maximise Etihad Airways’ UK presence, which is currently supported by high profile sponsorships including 2012 Barclays Premier League champions Manchester City, the club’s signature Etihad Stadium, and also Harlequins, 2012 winners of rugby’s Aviva Premiership.